Praxis
Empowering Financial Freedom.
PRECISION OBSESSION.
Thomas Kramer is a legally blind designer in pursuit of absolute excellence. Bending every point and pixel to his will throughout the process.
Function.
Form follows Function (Louis Sullivan). If a design fails to complete it’s purpose, it is objectively wrong. Graphic Design revolves around the purpose of easily enabling a viewer to recognize, gather, and comprehend information quickly and easily. If a design falls short of any of these goals, it should be redesigned. Beauty is secondary in design.
Healthy Campus Week
Promoting Healthy and Sustainable living.
Intention.
With function in mind, each design is carefully created. Every anchor point is specifically placed, every element purposeful, and each design intentional. It isn’t a collection of “things that look good” or “it might help.” There is a reason for all of it.
$5000+ in Apparel
5 Yrs Experience
100s of Assets
Spirit of Joy
A Church’s Apparel Line.
Precision.
Throughout designing, everything is carefully inspected to ensure absolute precision. Every curve, anchor, and element is checked for accuracy. The worst thing to happen to a design is for it to be pushed to production with a fatal flaw embedded. Alignment, cohesion, colors, spelling, information, and much more are paramount to precision.
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