OperationsHERO
Communications Design at UNC Charlotte
Brand Identity
Aug-Nov 2024
Function.
Form follows function, as Louis Sullivan famously stated. When a design fails to fulfill its purpose, it is fundamentally flawed. Graphic design centers on enabling viewers to recognize, absorb, and understand information quickly and effortlessly. If a design does not achieve these objectives, it warrants reconsideration. Visual appeal, while important, is secondary to function.
Healthy Campus Week
University Recreation at UNC Charlotte
Advertising Campaign
September 2023
Intention.
With functionality as the guiding principle, every design is crafted with intention. Each anchor point is deliberately placed, every element serves a clear purpose, and the overall composition reflects thoughtful decision-making. Design is never a random assembly of aesthetically pleasing parts or tentative ideas; it is a deliberate and reasoned process.
$5000+ in Apparel
5 Yrs Experience
100s of Assets
Praxis
Product Design
UX/UI Design Strategies at UNC Charlotte
Aug-Oct 2024
Precision.
Throughout the design process, meticulous attention is given to precision. Every curve, anchor, and element is scrutinized for accuracy to prevent any critical flaws from reaching production. Alignment, continuity, color accuracy, spelling, and content integrity are all essential components that uphold the rigor and quality of the final work.
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